20 Tips to Survive and Thrive In Today’s Economic Turmoil or Marketing on a Budget part 2

Last week we looked at the first 5 tips.  Now lets turn our attention to the next 5.   6.  Form good relationships with local publications editors and journalists. When something truly interesting and relevant happens with your organization set them GREAT copy and they will publish it.  Caveat: if you send them crap or take […]

How Can Non Profits Possibly Succeed in the Current Economic Turmoil?

Seth Godin shared this on his blog and I wanted to post a bit of it as well.  Think about your church, your NGO and even your business.  How can you become a leader of passionate evangelists for your cause or brand?  There’s this unspoken idea floating around that “fundraisers” can go about their work […]

20 Tips to Survive and Thrive In Today’s Economic Turmoil or Marketing on a Budget part 1.

I have spoken with many business owners lately concerned about the economy and how to best respond.  A dentist told me, well people still get cavities but they are putting off braces and elective procedures, a physical therapist said he knows some competitors are pulling their advertising and he doesn’t want to (he is smart […]

Pop Culture Lessons for the Church

For all of certain elements of the Church’s railing against it, Hollywood remains pretty successful. So while Pat Robertson may take one approach… “Popular television is flooded with filth and violence; MTV, VH-1, and pop radio stations are sewers of obscenity, rebellion and violence; pop magazines promote the vilest forms of pornography and a form […]

Bad Marketing: The Cheapening of a Brand

Jesse Phillips wrote at the Catablog about Starbucks new marketing campaign leaving behind their roots as a luxury brand and seeming to self identify more with the fast food giants or commodities. (An interesting side note would be that many commodities, like milk and cheese, and the fast food giants are moving away from this […]