Tomorrow morning my wife and I head to the hospital in anticipation of a planned c-section for the birth of our second son, Micah. Because of this, I have been thinking back a lot to a post from a couple years ago, when my first son was born. Below is the post. My son, Jedidiah […]
Category Archives: Marketing
How to Grow Your Organization Today
Brian Solis has a great post over at TechCrunch. It is very long and I know if I twittered about it, many of the folks who needed to see it most, would probably FEEL they did not have time to read it. So I am putting the most important part here and adding a few […]
20 Tips to Survive and Thrive In Today’s Economic Turmoil or Marketing on a Budget part 3.
We have now gone over 10 tips to boost your business or organization’s presence while budgets are being slashed across the board. Thanks to those of you who have emailed, called and tweeted ideas. Love to hear them and several have been incorporated and tweaked based on your input. Keep it coming. 11. Videos. […]
20 Tips to Survive and Thrive In Today’s Economic Turmoil or Marketing on a Budget part 2
Last week we looked at the first 5 tips. Now lets turn our attention to the next 5. 6. Form good relationships with local publications editors and journalists. When something truly interesting and relevant happens with your organization set them GREAT copy and they will publish it. Caveat: if you send them crap or take […]
How Can Non Profits Possibly Succeed in the Current Economic Turmoil?
Seth Godin shared this on his blog and I wanted to post a bit of it as well. Think about your church, your NGO and even your business. How can you become a leader of passionate evangelists for your cause or brand? There’s this unspoken idea floating around that “fundraisers” can go about their work […]
Innovation in design matters to us all
Chris Brogan posted this on his site and I wanted to share it with all of you. Very instructive for you no matter what your field. Chris Wilson at Hester Designs put it together. Rapid Change in Design: The Changing Landscape & New Rules for Design Project View more presentations from Chris Wilson.
20 Tips to Survive and Thrive In Today’s Economic Turmoil or Marketing on a Budget part 1.
I have spoken with many business owners lately concerned about the economy and how to best respond. A dentist told me, well people still get cavities but they are putting off braces and elective procedures, a physical therapist said he knows some competitors are pulling their advertising and he doesn’t want to (he is smart […]
Who Uses Social Media?
I was talking to one of the owners of a company partnered up with a non profit I am on the board of directors of. He mentioned some ideas he had with regards to marketing and I gave him a few tips on how to proceed. But in the course of that conversation he mentioned […]
Leadership is now the strongest marketing strategy
What works is leading. Leading a (relatively) small group of people. Taking them somewhere they’d like to go. Connecting them to one another — Seth Godin
Bad Marketing: The Cheapening of a Brand
Jesse Phillips wrote at the Catablog about Starbucks new marketing campaign leaving behind their roots as a luxury brand and seeming to self identify more with the fast food giants or commodities. (An interesting side note would be that many commodities, like milk and cheese, and the fast food giants are moving away from this […]