The Idea Camp: Preliminary Thoughts

Over the next several weeks I will be posting much less rambling abstract thoughts regarding the Idea Camp, but wanted to let you know why I threw out so many tweets about this great unconference.    Also, for those who could not be there, there is a Vimeo channel up with videos being added every […]

From Customers to Friends to Fans

Close your eyes and visualize your customers using your product or service.  What do you see?  How do you feel?  Can you do it? What I see with many of my clients is that an exercise like this just feels funny and they are not able to really know what their customers think and feel […]

Cheesy sermon videos and some alternatives

Between having a toddler and a brand new baby, I have been neglecting my blog quite a bit lately. I apologize to all of you for this, and have been bringing back a few of my most popular posts from the archives to tide you over until things calm down a teeny bit around here. […]

Positive Reinforcement for Work, Home and the Dog Park

A blast from the past… Animal trainers, management consultants and psychologists all seem to agree that positive reinforcement (or operant conditioning or Whale Done or etc.) is the best way to deal with people. And yet we still scream at employees, spank our kids and choke our dogs. Pavlov, Dale Carnegie, Ken Blanchard, BF Skinner, […]

Why I Ceded Control to a Stranger (and how you can get others to do the same)

Tomorrow morning my wife and I head to the hospital in anticipation of a planned c-section for the birth of our second son, Micah.  Because of this, I have been thinking back a lot to a post from a couple years ago, when my first son was born.  Below is the post. My son, Jedidiah […]

Bad Marketing: The Cheapening of a Brand

Jesse Phillips wrote at the Catablog about Starbucks new marketing campaign leaving behind their roots as a luxury brand and seeming to self identify more with the fast food giants or commodities. (An interesting side note would be that many commodities, like milk and cheese, and the fast food giants are moving away from this […]