Covert Persuasion: Psychological Tactics and Tricks to Win the Game—Kevin Hogan, James Speakman.

Covert Persuasion: Psychological Tactics and Tricks to Win the Game—Kevin Hogan, James Speakman. While the title may sound sinister, this book is really about how to communicate. It deals with bypassing the critical, biased, defensive part of the brain and getting your point heard, getting your product sold, getting your intended result. It is written …

The Little Red Book of Sales Answers—Jeffery Gitomer.

Practical real world answers and advice from the Chief Executive Salesman. Easy to pick up, choose a topic, and put it into practice in your business immediately. Not just for those in sales, but anyone who has to build up any organization. Recruiters, financial planners, non profits, etc. Build value in yourself and people will …

On a More Civil Discourse

If you believe the candidates and pundits you know that depending on your political preference that you hate… Poor people, rich people, working people, unemployed people, taxes, spending, saving, the middle class, minorities, immigrants, Christians, Muslims, Jews, and every other political topic under the sun… That being said, I have to wonder why all of …