Who Uses Social Media?

I was talking to one of the owners of a company partnered up with a non profit I am on the board of directors of.  He mentioned some ideas he had with regards to marketing and I gave him a few tips on how to proceed. But in the course of that conversation he mentioned something that I think is very relevant to everyone.   He said, “If you want to reach young people you have to use social media.”  
And of course, he was absolutley right.  But what is important is so many business owners, pastors even some marketing firms think that teenagers are the only people whose worldview, buying decisions, attitudes and conversations are shaped by and even carried out online.  


Consider the following:

  • 80% of moms have watched an online video in the last week
  • 87% of moms read blogs
  • 90% of mothers use the same products at home and the office
  • 5 million moms own their own business
  • 88% of mothers refer to themself as household CFO  (BSM Media)
  • Nearly six out of 10 Americans who use social media interact with companies on social media web sites, according to a September 2008 study by conducted by Opinion Research Corporation for Cone.
    The demographics are very interesting. Each slice of the population participates differently in social media. Some 34% of online users aged 12-17 still do not participate in social media. 42% of people 27-49 online do not. Some 5% of seniors—62 plus—are social media creators (compareed to 34% for young teens 12 to 17. That strikes me as surprisingly high. Only 7% of boomers are creators.  (Business Week)

    Bottom line is that someone is online talking about your organization and you have an amazing opportunity to engage them.