Can’t not be inspired when hearing this:
Truly He taught us to love one another,
His law is love and His gospel is peace.
Chains he shall break, for the slave is our brother.
And in his name all oppression shall cease.
social justice
Here is a slide show of pics taken at the Freedom and Fashion show. Working on a full write up for Intersection (one of the partners for the event is a client) but in the meantime I wanted to get these pics up…
Below is a presentation I gave at the Unleashing Beauty Conference in Irvine, Ca this last week. I have embedded my slide show and put my notes, expanded and with links to various websites and webapps mentioned through out. If your organization would like to talk about a more personalized solution lets set up a time to talk.
Unleashing Beauty Online: the power of social media for social justice
1. Welcome
A. Who Am I?
a. freelance marketer and social web developer for the last year and a half
b. in process of launching intersection creative strategies
c. site lead for laundry love santa ana
d. husband, father of 2 kids under 3
B. What we are not discussing
a. philosophical or theological implications of social media
b. philosophical or theological implications of social justice
c. politics
C. Presuppositions I am starting with
a. Social Justice is a good
b. Social Media is ok (moral, legal, ethical, permissible, etc.) for churches, NPO’s and NGO’s to use
c. Social Media is a powerful tool for influence
d. You are here to learn HOW to use social media for social justice (ie: not to debate these other items)
2. Format
A. Not So Great Examples
B. Great Examples
C. Practical Steps
D. The Vision
E. Q&A
3. Not so great examples
A. Motrin
B. Social Media Gurus
C. Ning communities (w/ some exceptions)
4. Great examples
a. Mark Horvath
b. Invisible People
c. Road Trip
d. Impact
B. Twestival
a. a quick mention
b. a simple website
c. a few well placed mentions
d. press, npo’s and gov’t notice
5. Practical
A. The Right Platforms
a. Website/Blog
b. Facebook
c. Twitter
d. Other
B. The Right Tools
1. Ping.FM
a. Status updates to 30+ sites
2. Posterous
a. blogs, pics, links to 10+ sites
3. TubeMogul
a. video to 40+ video sharing sites
4. Twitterfeed
a. posting of rss feeds through twitter or ping.fm
5. TweetDeck
a. multiple saved twitter searches
b. keep track of conversations on twitter, facebook, even myspace
c. multi account posting and listening
d. columns for keeping track of friends, family, best donors, etc
6. Other
a. niche sites, geographic specific sites, etc
C. The Right Content
1. relevant
a. to your topic
b. to your demographic
c. to YOU
2. funny
a. funny spreads fast
b. funny gets people talking
c. funny keeps people coming back even when the big picture is bleak (ie sex trafficking, gang violence, etc)
3. personal
4. unique
a. not found elsewhere
5. shared
a. point people towards orgs, links, articles that are interesting or useful in your space.
6. universal
a. low cost of entry. if you want to get people to rally around something, make sure it is something they can rally around. don’t ask them to agree to a set of theological or philosophical propositions to join your movement. Don’t make it cost too much. 6. Vision
A. Worldwide Scope
B. Little Regulation
C. Little Cost of Entry
D. Viral Potential
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Over the next several weeks I will be posting much less rambling abstract thoughts regarding the Idea Camp, but wanted to let you know why I threw out so many tweets about this great unconference.
Also, for those who could not be there, there is a Vimeo channel up with videos being added every day.
1. There was only one traditional presentation the whole time and it was one given at TED a few weeks ago, so who could complain? The rest was all interview and Q&A in the main sessions. This made the focus more on ideas than on hero worship. Difficult to do when you are sitting a few feet away from some serious thought leaders in various fields. Also made presentations more honest, raw and authentic. Very few canned speeches.
2. By bringing together a lot of leaders from different fields it pushed people out of there comfort zone. Watch the video with Dave Gibbons interviewing John Park from Google and Maxim Karp (sp?) from Yang Dang. I went out with a lot of pastors after that talk. There minds were all blown.
When you bring together interdisciplinary thought leaders the potential for Medici effect type moments is huge. Would have liked to see more business leaders represented but social entrepreneurs, church leaders and non profit leaders is already pretty broad. Especially when most conferences only provide one of those and no breadth within a given category.
There were engineers, marketers, producers, pastors, consultants, non profit executives, artists, entrepreneurs, and all sorts of other people. Oh yeah, they even let me show up.
3. The huge focus on ideas and implementation made everything super practical and actionable. No esoteric “what ifs” or “if only’s” or idealistic theory.
4. It was affordable. Often times a conference will cater to learners who are virtually identical to the presenters. By putting successful folks on stage and allowing the Not-quite-there-yet’s to come in (by virtue of low cost of entry) it opened the doors for a lot of folks who may not have gone to a typical progressive thought conference in any one of the many fields represented.
5. It was extremely open. Text in questions all throughout. All presenters were out and about during the whole conference. I got to hit the water fountain with Scott Harrison (Charity: Water). Spencer Burke parked next to me in the parking lot. Zack Hunter checked in with his mom (who is a kind of a big deal in her own right) while I was talking to her in the hall. There were no false gods at this conference. Everyone there was there to learn, help, network, innovate.
I would love to talk more as I decompress and get in touch with all the great folks I met and promised some time to this weekend. If you went to the conference let me know your thoughts in the comments. If you have a favorite conference you have been to let me know that too. What makes it special?
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For all of certain elements of the Church’s railing against it, Hollywood remains pretty successful. So while Pat Robertson may take one approach…
“Popular television is flooded with filth and violence; MTV, VH-1, and pop radio stations are sewers of obscenity, rebellion and violence; pop magazines promote the vilest forms of pornography and a form of materialism, selfishness, and greed that has fallen to the lowest levels in human history.”
…I would say there is probably some valuable communication lessons to be learned for any organization. USA Today recently published a fantastic article detailing one of the many ways that Hollywood makes sure that their messages make sense to the intended audience.
It seems like a lot of us could definitely learn a little about making sure that what we say is what our listener’s hear. Think about the following…
1. Are there things on your website, your church’s website, your company website that only insiders will “get” that are in publicly accessible areas?
2. Do your friends of differing opinions value talking to you about your disagreements, or do they shy away from “those” topics?
3. While I have focused primarily on the Church, this topic has far reaching applications. What things around you, do you see that may also fall prey to being, “lost in translation”?
Bambu manufactures and sells organic fair trade bamboo products. They employ locals throughout China and North Vietnam, regularly visit the sites and donate 1% to enviornmental causes. They are making a positive impact on the communities where the bamboo is harvested and where the products are manufactured as well as having very little enviormental impact by utilizing sustainable materials and methods. Check out their Guiding Principles and their blog to learn more.
