Non Profit

by admin on July 7, 2011 · 0 comments

It is from numberless diverse acts of courage and belief that human history is shaped. Each time a man stands up for an ideal, or acts to improve the lot of others, or strikes out against injustice, he sends forth a tiny ripple of hope, and crossing each other from a million different centers of energy and daring, those ripples build a current which can sweep down the mightiest walls of oppression and resistance.  Robert F. Kennedy – 1966

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Freedom and Fashion show

by admin on November 7, 2010 · 1 comment

Here is a slide show of pics taken at the Freedom and Fashion show.  Working on a full write up for Intersection (one of the partners for the event is a client) but in the meantime I wanted to get these pics up…

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Social Media ROI

by admin on December 4, 2009 · 0 comments

Check out this amazing video on the value of social media for your organization.  I first saw it on Michael Hyatt’s site.

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Below is a presentation I gave at the Unleashing Beauty Conference in Irvine, Ca this last week.  I have embedded my slide show and put my notes, expanded and with links to various websites and webapps mentioned through out.  If your organization would like to talk about a more personalized solution lets set up a time to talk.

Unleashing Beauty Online: the power of social media for social justice

1. Welcome

A. Who Am I?

a. freelance marketer and social web developer for the last year and a                      half

b. in process of launching intersection creative strategies

c. site lead for laundry love santa ana

d. husband, father of 2 kids under 3

B. What we are not discussing

a. philosophical or theological implications of social media

b. philosophical or theological implications of social justice

c. politics

C. Presuppositions I am starting with

a. Social Justice is a good

b. Social Media is ok (moral, legal, ethical, permissible, etc.) for                                    churches, NPO’s and NGO’s to use

c. Social Media is a powerful tool for influence

d. You are here to learn HOW to use social media for social justice (ie:                       not to debate these other items)

2. Format

A. Not So Great Examples

B. Great Examples

C. Practical Steps

D. The Vision

E. Q&A

3. Not so great examples

A. Motrin

B. Social Media Gurus

C. Ning communities (w/ some exceptions)

4. Great examples

A. Invisible People

a. Mark Horvath

b. Invisible People

c. Road Trip

d. Impact

B. Twestival

C. Laundry Love Santa Ana

a. a quick mention

b. a simple website

c. a few well placed mentions

d. press, npo’s and gov’t notice

5. Practical

A. The Right Platforms

a. Website/Blog

b. Facebook

c. Twitter

d. Other

B. The Right Tools

1. Ping.FM

a. Status updates to 30+ sites

2. Posterous

a. blogs, pics, links to 10+ sites

3. TubeMogul

a. video to 40+ video sharing sites

4. Twitterfeed

a. posting of rss feeds through twitter or ping.fm

5. TweetDeck

a. multiple saved twitter searches

b. keep track of conversations on twitter, facebook, even myspace

c. multi account posting and listening

d. columns for keeping track of friends, family, best donors, etc

6. Other

a. niche sites, geographic specific sites, etc

C. The Right Content

1. relevant

a. to your topic

b. to your demographic

c. to YOU

2. funny

a. funny spreads fast

b. funny gets people talking

c. funny keeps people coming back even when the big picture is bleak                      (ie sex trafficking, gang violence, etc)

3. personal

4. unique

a. not found elsewhere

5. shared

a. point people towards orgs, links, articles that are interesting or                               useful in your space.

6. universal

a. low cost of entry. if you want to get people to rally around                                         something, make sure it is something they can rally around.  don’t                         ask them to agree to a set of theological or philosophical                                             propositions to join your movement.  Don’t make it cost too much.  6. Vision

A. Worldwide Scope

B. Little Regulation

C. Little Cost of Entry

D. Viral Potential

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Laundry Love Santa Ana

by admin on October 14, 2009 · 0 comments

Laundry Love Santa Ana is happening on Thursday.  Check it out.  Last month is was a lot of fun and pretty hectic.  Pretty sure it is going to be the same this month.

My social Network on Flickr, Facebook, Twitter...
Image by luc legay via Flickr

As I play with things on my site occasionally I actually do have a purpose and goal. It may seem random, but I am trying out new things to see what works best for small businesses, non profits and other organizations who I write this site to help as well as those who I advise in a consulting role.

With that I unveil my brand new commenting system. What follows are a few thoughts as to why I am making this switch.

This site had Backtype Connect implemented to pull in Diggs, FriendFeed comments, and any Tweets containing links to a given post. It worked very well, and I highly recommend it if you are looking for a quick and easy social media integration to your comments section.

That being said, when it came time to add Facebook Connect and Twitter OAuth, I have to add TWO MORE plugins. By swapping out WordPress‘ default comment system with Disqus I was able to get Comments, Social Media Comments, Facebook Connect, Twitter OAuth all in one relatively simple plugin.

The transfer process is in the works and we will see how smoothly the previous comments transition over, but for now it looks like I may just be a Disqus man.

So what does this mean for you and your organization?  Well, it seems like Disqus could be a good way to go if you want to encourage social interaction around your content off site.  If your primary goal is to drive traffic to your site only, Backtype Connect may be the way to go.  It really boils down to your objectives for your site.  It seems like both work incredibly well at intregating social media and your site.  

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Between having a toddler and a brand new baby, I have been neglecting my blog quite a bit lately. I apologize to all of you for this, and have been bringing back a few of my most popular posts from the archives to tide you over until things calm down a teeny bit around here.
Check out these “parody” videos being sold for almost $100 to churches. I put parody in quotes because parody implies wit, humor and smarts. These cheesy imitations of the great Mac commercials with Justin Long and that other guy who was in that movie with Tina Faye and Amy Poehler are not only really poorly produced (not every church has lots of money to invest in multi media, I know) but the acting is really bad and the scripts not that funny. A couple clever puns but by and large a scam looking to pawn some crummy “christian” movie off on some poor unsuspecting pastor hoping to be relevant.

Now I know someone out there is going to know the organization who put these together. Maybe you thought they were amazing. That’s fine. You spend the money on them. And maybe I am being overly critical but organizations that claim to be helping churches and churches themselves should be held to a higher standard. Their motives may be great, but good intentions are not enough. My point is that creativity and innovation should be hallmarks of the Church as we follow the God who invented the duck billed platypus. We need not steal someone else’s idea. We don’t always have to reinvent the wheel though. That being said. . .

Save your parishioner’s some money. Record the actual Mac commercials. Then use those clips to highlight any of the following for a sermon series.

1. Evangelism.

Mac could be represented as Athens. Windows is Jerusalem. A series on Acts17.(Updated: I specifically was thinking of the commercial where Mac talks about making movies and PC talks about spreadsheets. Some would not work because the point you should, I think, be making is that Paul’s methods were equal but specially suited to the circumstance.)

A little more topically Mac can be seen as kind of an ancient future type faith. One that maintains the time less truths of the faith but expresses them in a way that people today can get. With Windows being the stuffy “we’ve always done it that way” type.

Mac could be Paul and Windows Peter. Make sure to reference 1 Corinthians 9:19-23 to drive home the point as well as Galatians 2:11-21 (of course).

2. Doctrine

I have to be careful on this one so I don’t get my mailbox flooded with the DIE HERETIC emails again, but I would take one of three approaches on this one.

a. Correct Doctrine is Mac. Heresy (or for the ecumenical, Error)is Windows.

b. Those Focused on strong commitment to doctrines and statements of faith are Mac. Those who would cast aside doctrine on the altar of relevance are Windows.

C. Those who believe that Truth can be bigger than our intramural squabbles and thus agree to disagree for the sake of community and to spend our resources doing the work of the Kingdom are Mac. Insert your least favorite famous Christian figurehead as Windows.

I am sure there are plenty of people way smarter than me who have even better ideas.

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Tomorrow morning my wife and I head to the hospital in anticipation of a planned c-section for the birth of our second son, Micah.  Because of this, I have been thinking back a lot to a post from a couple years ago, when my first son was born.  Below is the post.

My son, Jedidiah was born in January of 2007. He spent his first 3 weeks in an intensive care unit. The first couple days were very scary. There was a lot of uncertainty regarding the future. Since then he has made a remarkable and full recovery. He is a happy and healthy little boy full of energy with a short attention span (I wonder where he gets that from? Do you like turtles?).

I learned alot during that time. Medical terms, how to sleep for 12 minutes at a time twice a day, how to hold a baby on a respirator and iv’s, lots of interpersonal relationships skills, so on and so forth.

But I also learned something about leadership and the art of influence. In the midst of all that chaos, the doctor never seemed stressed, and still seemed to genuinely care for my son and my family.

As I reflect back on the three weeks in the hospital, I only remember being asked one single question. Everything else was told to me. Not in a pushy forceful way, but in such a way as I understood the unspoken, “It is whats best for your son, I’m the expert.” The doctors and nurses told me what they were doing, what they hoped to accomplish, and why. All of this was not presented as options and price was never even mentioned. (Later when I recieved the bill I nearly had a heart attack, but then heard my son laugh and realized that it didn’t matter.) Budgets were not talked about.

I never questioned the doctors. They said this is what is happening and I believed that they were making the right decision. I trusted them not with an arbitrary decision, but with my son’s life.

The question remains, why? Why would I let a stranger make some of the most important decisions I have ever been faced with? Why would I entrust my son’s life to someone who to this day I still could not tell you his name? And more importantly, why can you not command that same respect from those whom you lead, your clients, even your coworkers?

The answer I believe lies in the doctors demeanor from the moment I first met him. Confident, caring, concerned. I knew he was the expert even though I had no evidence. Some of you are already complaining, but Scott, he’s a doctor I’m just a _______(fill in your career here). But, that misses the point, I never saw his medical degree, I don’t know if he was a resident, a fellow, the chair of the dept, or a nurse practitioner. I know he presented himself as a the one who had the answers; answers I desperatley needed.

So what did I learn from this? I learned that a genuine desire to help people, coupled with a sincere belief that I can help people, along with a dash of ability to help those people, will give me unlimited opportunity to lead, influence, sell, persuade, teach…You should get the idea.


The New Media Frontier: Blogging, Vlogging and Podcasting for Christ edited by John Mark Reynolds & Roger Overton

The New Media Frontier is written as a collection of essays on various topics related to new media and Christian faith (as the authors view it).  Many of the authors seem cautiously optimistic at best regarding the implications of New Media for the Church.  Author Matthew Lee Anderson goes so far as to write a chapter entitled, “Three Cautions among the Cheers: The Dangers of Uncritically Embracing New Media.”  (emphasis mine)

Needless to say, this book is definitely geared towards those who still need some persuading the “the internets” are here to stay and are not just for porn, video games and pedophiles.  As is often the case with the Church it seems a couple years behind.  No mention of Twitter, several mentions of You Tube without a single reference to Vimeo, no serious discussion of internet campuses, and a very indepth chapter on Right leaning politics (seemed out of place unless you are talking to Pat Robertson and his protoges).  For folks looking for good reasons to get into New Media as a Christian with serious reservations or doubts, this is a phenomenal book.  For folks who are already pretty well sold on the concept, the practical sections are pretty basic and the rest is just making a case for why we should be using New Media.  

The authors opinions were varied from, as previously stated, cautiously optimistic to really fully embracing and utilizing New Media.  

Rhett Smith and Mark D. Roberts both gave great arguments for and examples of fully utilizing new media for community, outreach, impact, etc.  Stephen Shields had excellent thoughts on the use of New Media for non profits, missions and churches engaged in social justice and advocacy.  

David Wayne, Roger Overton, Fred Sanders, Joe Carter, and Jason Baker, Scott Ott and Matthew Eppinette all delve into the benefits of information availability and accessibility, collaboration and sharing across such varied fields as bioethics, journalism, apologetics, theology and education.  Many also expressed the potential downside of difficulty in separating the wheat from the chaff with some much availability and accessibility.  

Bottom line, depending on your starting point and perspective, this book can come across well balanced and address all of the relevant topics you care about, or it can come across all over the map and a little mixed up.

A great read for that pastor whose church is not growing and the only communication is gossip and complaining, or for the youth pastor who can’t figure out why all of his students seem perfect to him but he hears from parents that their going off the deep end.  But if you are looking to expand an existing social media strategy at your church I would look to Chris Brogan, Seth Godin and Guy Kawasaki, who spend a lot more time talking about the conversational and community building aspects of New Media.

Seth Godin shared this on his blog and I wanted to post a bit of it as well.  Think about your church, your NGO and even your business.  How can you become a leader of passionate evangelists for your cause or brand? 

There’s this unspoken idea floating around that “fundraisers” can go about their work in a vacuum, having quiet, unimportant conversations with nameless, faceless rich people, while all the while the people who do the real work (the program folks) can go about their business, separate from and unconnected to this conversation.

What a waste.

Don’t you think that creating a tribe of 5 connected, engaged, passionate evangelists for your cause will create a positive feedback loop that will amplify the change you hope to see in the world?  It doesn’t matter if that tribe is 300 powerful, smart, wealthy people or 3 million regular folks who believe in you and the change you hope to make.  If they are passionate and engaged and you give them a way to help, you will amplify your impact.

If nothing else, then, we need a new word.  Fundraising is about a transaction – I raise funds from you, you get nothing in return.

I’d rather be an evangelist, a storyteller, an educator, a translator, a table-pounder, a guy on his soap box, a woman with a megaphone, a candidate for change.  I want to talk to as many people as I can about my ideas – whether in person or in newsletters or on Facebook or Twitter or in the Economist or at the TED conference or at Davos – and capture their imagination about the change I hope to see in the world.

Don’t you?

Read the complete post on Dichter’s blog.

Via Seth Godin.