Nov

07

Freedom and Fashion show

Here is a slide show of pics taken at the Freedom and Fashion show.  Working on a full write up for Intersection (one of the partners for the event is a client) but in the meantime I wanted to get these pics up…

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Mar

29

Social Media For Rockstars: The Art of Adaptation

I had a chance see the guys from Bidwell last week as they closed out their tour at the Glasshouse in Pomona, California.  Afterwards, Brian Valdez from Guerilla Union was gracious enough to take us to their offices and studio, give us a tour and let us shoot an interview in their studio.     […]

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Mar

26

Coffee Shop Restrooms and Your Online Presence

Whenever I go to a nice restaurant and have to use the restroom I am usually impressed at how nice, clean and well decorated it is. They put a lot of thought into making sure it is stocked, well appointed and fits in with the decor of the dining area. Oddly, folks rarely spend more […]

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Mar

03

The Idea Camp: Preliminary Thoughts

Over the next several weeks I will be posting much less rambling abstract thoughts regarding the Idea Camp, but wanted to let you know why I threw out so many tweets about this great unconference.    Also, for those who could not be there, there is a Vimeo channel up with videos being added every […]

4 Comments

Feb

17

From Customers to Friends to Fans

Close your eyes and visualize your customers using your product or service.  What do you see?  How do you feel?  Can you do it? What I see with many of my clients is that an exercise like this just feels funny and they are not able to really know what their customers think and feel […]

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Feb

06

How to Rock at Customer Service: 12 Seconds

***Update: Sol actually saw this post and emailed me a quick note*** I like 12 Seconds. I use it, though not as much as I would like. My schedule does not permit me to spend much time doing things online that are fun and I have yet to find a great business use for it, […]

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Feb

03

Adventures in Missing the Point

Social Media as a means of marketing oneself and/or one’s business is a relatively new field. More and more are realizing the benefits, but recently I saw this comment (identifying info removed) on a post related to social media marketing. Good point, but I also wonder how many of us SPEND too MUCH time in […]

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Dec

23

How to Grow Your Organization Today

Brian Solis has a great post over at TechCrunch.  It is very long and I know if I twittered about it, many of the folks who needed to see it most, would probably FEEL they did not have time to read it.  So I am putting the most important part here and adding a few […]

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Nov

20

20 Tips to Survive and Thrive In Today's Economic Turmoil or Marketing on a Budget part 3.

We have now gone over 10 tips to boost your business or organization’s presence while budgets are being slashed across the board.  Thanks to those of you who have emailed, called and tweeted ideas.  Love to hear them and several have been incorporated and tweaked based on your input.  Keep it coming.   11.  Videos. […]

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Nov

07

20 Tips to Survive and Thrive In Today’s Economic Turmoil or Marketing on a Budget part 2

Last week we looked at the first 5 tips.  Now lets turn our attention to the next 5.   6.  Form good relationships with local publications editors and journalists. When something truly interesting and relevant happens with your organization set them GREAT copy and they will publish it.  Caveat: if you send them crap or take […]

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