HOW TO: be cool

To be cool is to be influential to the point that you are emulated. To be liked to the point that you have fans. To be trusted to the point that you are sought out.

Whether a brand or a person cool is a state of being that cannot be attained through trying to be cool but rather through having the right mix of qualities coming together in such a way that the masses can connect in a meaningful way.

Your thoughts?

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