How to avoid an affair

Founder of Ashley Madison on their success. Lots of great stuff in there on branding and avoiding affairs too:

“Our busiest days are the days after Valentine’s Day, Mother’s Day, and Father’s Day.Those are holidays that come with an expectation of intimacy. If that expectation is not met…

Our data shows that Monday is our busiest day of the week. Weekends are full of expectations of intimacy and, again, when that expectation isn’t met…”