How a Logo Design Goes to H-E-Double Hockey Sticks

My company started a simple branding project last week. Fully anticipated being done before I went to !deation. Five rejected mock ups later, today I am sending over revision eight of the logo and getting ready to start on some print collateral, a website and some social media integration.

While at !deation my friend Dan Portnoy showed me this incredible post from the Oatmeal on web design and how it can go south.

It makes me feel just a little bit better to know that I am not alone. No it doesn’t.

Tagged as: !deation, Business, Design, Family life, Graphic Design, ideation, intersection, Logo, Marketing and Advertising, United States, website

About the author

Scott Overpeck is a creative leader with a heart for contextualizing movements of justice, advocacy and compassion to his surroundings. He is the founder of Intersection Creative Strategies, a consultancy advising social enterprises and non profits on communications as it relates to marketing, fund raising and commerce. Additionally he sits on the board of Renewing Hearts; helped found Laundry Love Santa Ana; and leads 511, a small creative community in Santa Ana. Scott lives in Orange County, California with his wife and two sons. He enjoys tacos, unicorns and American Idol.