Covert Persuasion: Psychological Tactics and Tricks to Win the Game—Kevin Hogan, James Speakman.

Covert Persuasion: Psychological Tactics and Tricks to Win the Game—Kevin Hogan, James Speakman.

While the title may sound sinister, this book is really about how to communicate. It deals with bypassing the critical, biased, defensive part of the brain and getting your point heard, getting your product sold, getting your intended result. It is written in an incredibly practical format with tips to put into practice at work or in your personal life as soon as you read them.