Seth Godin shared this on his blog and I wanted to post a bit of it as well. Think about your church, your NGO and even your business. How can you become a leader of passionate evangelists for your cause or brand?
There’s this unspoken idea floating around that “fundraisers” can go about their work in a vacuum, having quiet, unimportant conversations with nameless, faceless rich people, while all the while the people who do the real work (the program folks) can go about their business, separate from and unconnected to this conversation.
What a waste.
Don’t you think that creating a tribe of 5 connected, engaged, passionate evangelists for your cause will create a positive feedback loop that will amplify the change you hope to see in the world? It doesn’t matter if that tribe is 300 powerful, smart, wealthy people or 3 million regular folks who believe in you and the change you hope to make. If they are passionate and engaged and you give them a way to help, you will amplify your impact.
If nothing else, then, we need a new word. Fundraising is about a transaction – I raise funds from you, you get nothing in return.
I’d rather be an evangelist, a storyteller, an educator, a translator, a table-pounder, a guy on his soap box, a woman with a megaphone, a candidate for change. I want to talk to as many people as I can about my ideas – whether in person or in newsletters or on Facebook or Twitter or in the Economist or at the TED conference or at Davos – and capture their imagination about the change I hope to see in the world.
Read the complete post on Dichter’s blog.
Via Seth Godin.